Back to Portfolio
Website design & build (Shopify)

A brand-first Shopify site built to introduce a product-driven consumer brand—focused on clarity, identity, and purpose-built design from day one.

Project Snapshot
INDUSTRY Product-focused consumer brand
PLATFORM Shopify
SCOPE Design + build
DELIVERABLES Brand expression, structure, content
Highlights

  • Brand-first digital presence

  • Product-led visual identity

  • Clear content structure without overexplaining

  • Mobile-optimized brand experience

The challenge

  • Launching a new product-driven brand without an existing digital presence

  • Translating a strong identity into a clear, functional website

  • Creating a focused experience that communicates purpose without unnecessary complexity

Strategy & approach

Brand-first information structure

  • Pages organized to communicate identity and purpose, not feature overload

  • Clear content flow that prioritizes product presence and message

  • Reduced friction to keep focus on what the brand stands for

Experience-driven interaction design

  • Layouts designed to guide attention through strong visuals and concise copy

  • Subtle interaction patterns that support exploration

  • Mobile interactions aligned with the brand’s direct, functional tone

Flexible brand framework

  • Structure designed to evolve alongside the product line

  • Reusable components for future content and campaigns

  • Shopify CMS configured for visual and editorial flexibility

What we delivered

Deliverables focused on brand clarity, product presence, and long-term flexibility.

  • Brand-led homepage — establishes identity, tone, and visual direction

  • Product-forward layouts — visuals and content working together

  • Mobile-optimized presentation — consistent experience across devices

  • Flexible content sections — adapt easily as the brand evolves

  • Low-friction CTAs — present without interrupting the experience

  • Consistent brand system — colors, typography, and spacing aligned

Key screens

Homepage
Sets the tone and introduces the brand through product and identity.
Products
Designed to showcase products within a clean, focused visual framework.
About Us
Communicates purpose, direction, and brand positioning.
Contact
Simple, unobtrusive ways to connect without disrupting flow.

Outcomes

Clear brand positioning

The site establishes a recognizable and confident digital presence.

Consistent product-focused identity

Design and content reinforce purpose and utility across pages.

Stronger brand recognition

A cohesive experience helps users quickly understand what the brand represents.

Scalable brand foundation

The structure supports future product and content growth.

Looking to launch a brand-first Shopify experience?

Designed to express purpose, clarity, and identity.

View all projects Start your project