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Website design & build (Shopify)

A product-focused Shopify site built to clearly present building materials, simplify product exploration, and support inquiries from builders and construction professionals.

Project Snapshot
INDUSTRY Building products
PLATFORM Shopify
SCOPE Design + build
DELIVERABLES IA, structure, catalog.
Highlights

  • Product-centered site structure

  • Clear category-based navigation

  • Scalable catalog for future product lines

  • Mobile-friendly browsing for builders

The challenge

  • No existing digital platform to present product offerings clearly

  • Product information needed structure and hierarchy to avoid confusion

  • The site had to support exploration without overwhelming users

Strategy & approach

Product-focused information architecture

  • Category-based navigation aligned with how builders browse materials

  • Clear separation between product types and use cases

  • Logical hierarchy designed for fast scanning and comparison

Exploration-first interaction design

  • Product pages designed to encourage browsing before inquiry

  • Clear entry points to request information when needed

  • Reduced friction without aggressive conversion tactics

Scalable catalog framework

  • Structure designed to grow alongside product lines

  • Reusable components for consistent product presentation

  • Shopify catalog system leveraged for organized attributes

What we delivered

Deliverables focused on product clarity, organization, and long-term scalability.

  • Product-centered homepage — introduces core product categories clearly

  • Structured product navigation — supports fast browsing and comparison

  • Mobile-friendly layout — optimized for on-site and on-the-go review

  • Organized product catalog — reduces friction when exploring materials

  • Inquiry-driven CTAs — available without interrupting exploration

  • Consistent product presentation — reinforces clarity and professionalism

Key screens

Homepage
Introduces primary product categories with clear navigation paths.
Products
Designed for quick scanning and deeper product review when needed.
About Us
Provides context and credibility for builders evaluating suppliers.
Contact
Simple access for product questions and follow-up conversations.

Outcomes

Clearer product exploration

Visitors can browse materials and categories without friction.

Improved catalog clarity

A structured layout makes product offerings easier to understand.

More relevant inquiries

Clear pathways encourage informed product questions.

Scalable product foundation

The site supports future catalog expansion without restructuring.

Need a Shopify site built to showcase products clearly?

Designed to make product catalogs easy to explore and easy to scale.

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