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Website design & build (Shopify)

A Shopify site built to launch a metal roofing manufacturer online—making technical product lines easy to understand and helping contractors, builders, and property owners request quotes with confidence.

Project Snapshot
INDUSTRY Metal roofing
PLATFORM Shopify
SCOPE Design + build
DELIVERABLES IA, structure, CTAs
Highlights

  • Product-first IA for fast browsing

  • Quote-first CTAs across key pages

  • Clear product categories + scalable structure

  • Mobile-first readability for jobsite research

The challenge

  • Launch a credible, modern presence for a trade-focused audience

  • Make product-heavy offerings simple to scan—and deeper specs easy to find

  • Encourage quote requests without overwhelming first-time visitors

Strategy & approach

Product-led information architecture

  • Category-led navigation (Panels, Flashings, Chimney Caps)

  • Clear paths to “Request a Quote” from every key product area

  • Organized by how contractors search—not internal workflows

Quote-driven interaction design

  • Quote CTAs placed at decision points (not everywhere)

  • Low-friction contact entry on mobile

  • Multiple entry paths for time-sensitive trade buyers

Scalable product framework

  • Structure built to expand product lines without redesign

  • Reusable components for future product pages and content

  • Shopify product system leveraged for structured attributes

What we delivered

Deliverables focused on product clarity, trade credibility, and quote requests.

  • Product-led homepage — establishes credibility and directs visitors to core categories

  • Scannable product navigation — fast access to product details and specs

  • Mobile-first spacing — optimized for jobsite browsing and quick reading

  • Structured product catalog — organized around how trade buyers evaluate options

  • Quote-focused CTAs — placed to capture intent without adding friction

  • Trade credibility signals — reinforces expertise, quality, and what’s customizable

Key screens

Homepage
Clear hierarchy prioritizes core product categories and quote pathways.
Products
Built for quick scanning first—then deeper specification review when needed.
About Us
Establishes trust for trade professionals evaluating supplier credibility.
Contact
Minimal friction across devices to turn interest into qualified quote requests.

Outcomes

Clearer product discovery

Trade buyers can find the right product category faster with fewer clicks

Improved credibility

A clean, structured layout supports confidence for technical decision-makers.

Stronger lead capture

Quote pathways are available at high-intent moments without feeling pushy.

Foundation for growth

The structure supports expanding products and content without reworking the site.

Want a Shopify site built for clarity and quotes?

Built to make technical products easy to understand—and easy to quote.

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