Website design & build (Shopify)
A Shopify site built to launch a metal roofing manufacturer online—making technical product lines easy to understand and helping contractors, builders, and property owners request quotes with confidence.
Project Snapshot
INDUSTRY
Metal roofing
PLATFORM
Shopify
SCOPE
Design + build
DELIVERABLES
IA, structure, CTAs
Highlights
Product-first IA for fast browsing
Quote-first CTAs across key pages
Clear product categories + scalable structure
Mobile-first readability for jobsite research
The challenge
Launch a credible, modern presence for a trade-focused audience
Make product-heavy offerings simple to scan—and deeper specs easy to find
Encourage quote requests without overwhelming first-time visitors
Strategy & approach
Product-led information architecture
Category-led navigation (Panels, Flashings, Chimney Caps) Clear paths to “Request a Quote” from every key product area Organized by how contractors search—not internal workflows
Quote-driven interaction design
Quote CTAs placed at decision points (not everywhere) Low-friction contact entry on mobile Multiple entry paths for time-sensitive trade buyers
Scalable product framework
Structure built to expand product lines without redesign Reusable components for future product pages and content Shopify product system leveraged for structured attributes
What we delivered
Deliverables focused on product clarity, trade credibility, and quote requests.
Product-led homepage — establishes credibility and directs visitors to core categories
Scannable product navigation — fast access to product details and specs
Mobile-first spacing — optimized for jobsite browsing and quick reading
Structured product catalog — organized around how trade buyers evaluate options
Quote-focused CTAs — placed to capture intent without adding friction
Trade credibility signals — reinforces expertise, quality, and what’s customizable
Key screens
Homepage
Clear hierarchy prioritizes core product categories and quote pathways.
Products
Built for quick scanning first—then deeper specification review when needed.
About Us
Establishes trust for trade professionals evaluating supplier credibility.
Contact
Minimal friction across devices to turn interest into qualified quote requests.
Outcomes
Clearer product discovery
Trade buyers can find the right product category faster with fewer clicks
Improved credibility
A clean, structured layout supports confidence for technical decision-makers.
Stronger lead capture
Quote pathways are available at high-intent moments without feeling pushy.
Foundation for growth
The structure supports expanding products and content without reworking the site.
Technical considerations
Optional detail on approach and methodology
Content hierarchy for product-heavy catalogs
Industrial Shopify sites often need product-first information architecture—not traditional eCommerce flows. Categories were organized around real trade use cases (standing seam panels, flashings, chimney caps) so buyers can scan quickly, then dive into details when the project requires it.Mobile readability for jobsite browsing
Mobile-first design mattered because contractors often review products from the field. We optimized spacing, typography, and touch targets to keep scanning fast on smaller screens—without sacrificing clarity on desktop.Long-term maintainability
A scalable component system supports ongoing expansion without redesign. Using Shopify’s structured product setup makes it easier to add new categories, product variants, and spec-focused content as the business grows.
Want a Shopify site built for clarity and quotes?
Built to make technical products easy to understand—and easy to quote.
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